With Purpose. Creating Social Impact.
BDG Holdings is a diversified multinational conglomerate with a strong presence across sports, fashion, hospitality, health, and technology. We are committed to innovation and creating lasting value for our stakeholders and the communities we serve.
CIC
Our Community Interest Company (CIC) is the social impact arm of the Bruce-de-Rouche Business Group. We believe in performance with purpose, extending the BBG mission beyond elite sport to create meaningful, positive change in the communities we serve.
The CIC leverages our resources and network to create opportunities for the next generation. We focus on projects that drive social mobility, health, and education, ensuring that as our group succeeds, so does the community around us.
Performance with Purpose: Introducing Our CIC
Our Community Interest Company (CIC) is the social impact arm of BDG Holdings, dedicated to creating positive change through initiatives in education, health, and sports. We leverage our resources and network to empower communities and foster social mobility, ensuring that our success benefits the next generation.
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Core initiatives
Youth Mentorship & Education Programmes
Empowering young people through structured mentorship and educational opportunities.
Community Health & Wellness Projects
Building foundational health and well-being in underserved communities.
Access to Sport Initiatives
Creating pathways to sport and physical activity for the next generation.
Social Impact Partnerships
Strategic collaborations driving social mobility, education, and positive community change.
Join Our Movement
Be part of creating positive change and opportunity in communities through sport and education.